Advice is great, but action is better
Working with me gets you both!
My work is a combination of strategic vision (long-term goals) and hands-on execution (short-term tactical measures). Whether you need a high-level roadmap or someone to help implement it, I can support where it counts.
I also like to get involved in fine-tuning my clients’ content creation and brand messaging frameworks to streamline processes, ensure alignment, and establish a flexible foundation for scalable growth.
Sure, I’m a marketing writer and translator — but marketing was never really my endgame. I use marketing, technology, and interdisciplinary storytelling as tools to help my clients’ businesses grow.
And to grow, companies need:
Consistent revenue streams
A strong brand identity that attracts the right people and builds trust
Data-driven insights to know (not guess) what’s working and what’s not
Efficient everyday processes that can support sustainable growth
That’s where I come in!
My services
Brand messaging & positioning
There’s no such thing as a boring business — only boring ways to communicate its value.
Good news: you don’t have to settle for “meh.” I help businesses like yours craft sharp, standout messaging that turns heads and wins hearts. Together, we’ll fine-tune your positioning, zero in on your ideal customer profile (ICP), and tell stories that matter — stories that make people care.
→ Brand strategy
→ Positioning & differentiation
→ ICP definition
→ Messaging & tone of voice
→ Storytelling
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Content marketing & copywriting
Whether it’s a high-converting web page, an engaging email campaign, or a thought-provoking ebook, every word should work hard for your brand.
I help businesses craft content and copy that cuts through the clutter and connects with their audience on a deeper level. Whether you need a long-term strategy or a quick boost for a specific project, I’m here to make sure your content is both strategic and engaging.
→ Content marketing strategy
→ Copywriting
→ SEO content strategy & optimization
→ Content creation
→ Content marketing assessments & audits
→ Content creation workflows & scalable automation
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Campaign strategy and content creation for both the 2020 and 2021 updated editions helped ShareGate generate leads and build demand for a new product offering.
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SEO content audits, strategic keyword analysis, and targeted blog article rewrites resulted in +70% YoY organic traffic to Broadsign’s blog.
Research & insights
Whether you’re looking to refine your marketing strategy, understand your customers better, or identify new opportunities, having the right insights is crucial. Yet, too often, businesses rely on guesswork instead of hard data.
From conducting in-depth customer interviews to analyzing competitor landscapes, my research process is designed to deliver meaningful answers to your most pressing questions. Let’s uncover the insights that will shape your next big move.
→ Customer research & ICP interviews
→ Market analysis
→ Data interpretation
→ Measurement & tracking
→ Insight reports
→ Dashboards & reporting
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French-to-English translation
In today’s global market, language barriers shouldn’t hold you back. With expertise in French-to-English translation, I help businesses like yours bridge the language gap. From marketing materials to technical documents, I ensure that every word is accurately translated and culturally relevant, so your message lands with impact.
→ Marketing materials translation
→ Technical document translation
→ Content localization
→ Website translation
→ Email & social media translation
→ Proofreading & editing
→ Marketing automation
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Learn how it all began
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